Molecule 01 consists of 100% Iso E Super, pure and singular. It combines with — almost caramelises with — your own smell to meld into a personal scent signature. Molecule 01 has been said to cause animal magnetism — a latter-day love potion. Geza used the beautifully mysterious and democratic aroma-molecule Iso E Super as the star of this juice. He felt it expressed everything a perfumer could want: radiance, tenacity, and power. "Iso E Super is one of those scents that makes you want to nestle into it. It's comforting and cocooning," says Geza Schoen. Molecule 01 has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it sits with receptors in the olfactory system, only slowly releasing to make it easy for a new charge of the molecule on the receptors. Iso E Super does not exist in nature and was created in a laboratory at the IFF in 1973. "Molecule 01 is for the individual who might be a bit bored with fragrance and would prefer to radiate an aura. It's difficult to call a single aroma-chemical a fragrance — it's so much more personal," says Geza. Molecule 01 is a cult classic of today that remains as disruptive and avant-garde as the day it was first bottled.